A recent university assessment required me to develop a rebrand for a local business. Peninsula Animal Aid (PAA) has been taking in stray and abandoned animals since 1971. It’s a not for profit organisation run entirely by unpaid volunteers, working tirelessly to make sure the animals in their care are reunited with their families or found loving new families who will continue to care for them.
Through extensive research into the business and its competitors in the area, I focused on making the brand more eye-catching to the public while still representing the business’ core values and mission statement. With iterations through design thinking I designed PAA’s branding so it would be dynamic and have a sweet but fun feel to it, to encourage would-be adopters and donators to engage online, which is PAA’s primary channel to engage with their community.
